About Us
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Walt Disney
About 50K Pint
At ISM 50k Pint, we’re dedicated to making the roads safer by providing high-quality Drink Drive Rehabilitation Courses (DDRS) for individuals and businesses alike. Founded on over a decade of research, experience, and real-life feedback, our mission is simple: to prevent drink and drug driving incidents before they happen.
Our courses are designed with one goal in mind – to equip participants with the knowledge and tools needed to make safer decisions on the road. We’ve listened to countless individuals who wish they’d known this information before a conviction, and we’ve tailored our approach to ensure that knowledge is accessible and effective.
Whether you’re a business looking to support your employees or an individual wanting to avoid a potentially life-changing mistake, we’re here to help. We believe that education is the key to prevention, and we are proud to offer a solution that can make a lasting difference.

Sharron Reilly - Director
Sharron has worked for more than 20 years in justice, health, social care and education. Sharron is passionate in her work with children and families and her therapeutic stance allows her to engage with young people easily. She has a specialist interest in attachment and trauma, working with parents or carers whose young people have experienced attachment and trauma difficulties. She has a BA (Hons) in Social Science / Psychology, an MSc in Forensic Psychology and an MSc in Applied Psychology with Children & Young People. She is a qualified and registered Clinical Associate in Applied Psychology and is a Graduate member of the British Psychological Society. She is currently undertaking a Professional Doctorate in Forensic Psychology with the University of Nottingham. Dr Nicola Wylie is Sharron’s practice supervisor.
Martin Reilly – Director
Having successfully facilitated more than 150 courses, Martin was promoted to lead facilitator in 2018. While he continues to facilitate the DDRS courses he also offers support and supervision to new facilitators. He has first-hand experience of the criminal justice system and we believe that his own rehabilitative journey allows him the unique position to empathise and build a rapport with all clients. He has been involved in the development of the DDRS since its inception and has been crucial for building client contact and engagement. Martin is also heading our innovative preventative drink driving courses where he is currently making contact with employers and organisations that would benefit from this course.
Tracey Trousdale – Office Manager
Tracey joined the ISM team in October 2016 with a goal of introducing consistent and sustainable administrative practices. Her role evolved quickly with the growth of the business and she developed effective and efficient operating process. Tracey is meticulously organised which gained her a promotion into the role of Office manager in 2018. Tracey is now responsible for all corporate reporting, scheduling and coordination. Not content with this busy role, Tracey has also commenced facilitating the DDRS courses proving that she is a woman of many talents!
Shannon Gallagher
Shannon started with ISM in the summer of 2019. Shannon is studying full time at Napier University Edinburgh and is doing a BSc in Psychology. She is also a mum of two kids. She started as a part of our admin team working with Tracey answering any phone calls that come in, making sure our referrals, confirmations and follow up letters are sent out. She is now also facilitating DDRS courses.
Our Courses
Our courses are designed to provide clear, practical knowledge – the kind that can help prevent drink or drug driving incidents before they happen. Whether you’re an employer looking to safeguard your team, a learner driver, or a member of the public, our goal is simple: to equip you with the understanding that makes future convictions avoidable, not inevitable.
Book a Course
To book a course give us a call or get in touch via the contact form below and we will get back to you.